Branding and creative services for women’s fashion brand alice+olivia by Stacey Bendet
Here lists various content created during my time as Senior Designer for alice + olivia by Stacey Bendet, a women's luxury retail fashion brand from New York City, with stores across the US, UK, Europe, Middle East, and Asia Pacific.
Working with the brands’ identity as a fun-loving, playfully retro luxury fashion brand, with twists of colourful embellishments and latest fashion trends, the creative services team created content for all marketing, advertising, and e-commerce needs for every seasonal campaign. I’ve led their brand design needs for partnerships and collaborated my skills across teams from various floors at the Meatpacking headquarters.
Brand Identity
Art Direction
Print Design
Packaging Design
Animation
E-commerce
Marketing
Photo Retouching
Visual Merchandising
Management of DR/interns
Production Design
Prototyping
Global Business Brand Book
The brand book, shared with AO’s business partners around the world, features the brand story and beautiful photography of their fashion show presentations, marketing placements in the US and internationally, best pieces from the latest seasonal collections, CfDA collabs, partnerships, retail stores, and more. Designed with generous use of white space and minimal typography, the book communicates high-fashion luxury women’s brand. Typeface used is Futura.
Brand Style Guide for Partnerships
With the launch of AO’s. eyewear partnership with eyewear manufacturers, Eponym, I designed and developed a style guide for partnership co-brand guidelines.
The Fall 2017 collection eyewear designs were featured in AO’s Vogue and Harpers Bazaar magazine ad placements.
Seasonal Lookbooks Art Direction & Design
Design and art direction of every campaign look book from Feb 2014 to Dec 2017. Art directed the collection story, supervised the photo retouching, and designed the book layout and typography for every lookbook produced during my tenure with the team.
The brand does not adhere to a strict corporate type identity, so I was able to be playful with the variety of typefaces in every season’s storytelling campaign.
Print Design
Some watercolour work that made into Spring collection fabric prints
US & International Campaigns
Working with various teams, I managed the placement, design, and production setup of the ad campaigns across paid media and advertising channels.
Print & Digital Ad Placements:
A+O’s Fall 2016 ad placement in Vogue US for the fall August issue and mobile advertising. Distributed and sold all across the US.
Milan Tram Car Ad Placement:
A+O’s Fall 2015 ad placement on the city’s tramcar for the duration of 5 months
Taking still shots from the Summer 2016 collection and Holiday 2015 lookbooks, I've rendered a 15-sec 3D image mapping video on display on the famous Harrods elevator ad screens.
Activations & Visual Merchandising
We brought to life fashion show presentations, CFDA events, pop up booths, hoarding graphics, and various other experiential work and activations in collaboration with the visual merchandising, store design, in-house and international partnership special projects teams that require AO branded design elements.
Isometric illustration of Where's Stacey in Tokyo. Illustrated on Adobe Illustrator 100% vector. The illustration was printed on a large 8x8 foot backdrop with mural on model painted by artist, Trina Merry at A+O's exclusive 5th year in Japan anniversary celebration event in Tokyo.
Fun fact: I hid my and Borg Borg’s names in Japanese on the signboards and no one noticed :D
Social post Illustrations & Animation
Animated content for A+O's social channels, featuring products pushed by the e-commerce, marketing, and social teams.
Social post animations:
Taking still shots from e-commerce or lookbook photoshoots, created looped animations in 2D spaces.
Retail Shopping Bag Design:
Worked with the Visual Merchandising VP to design the new shopping bags (2 sizes) and new garment bags for retail stores. Provided and coordinated the working files to the manufacturer.
Printed and distributed by Amran Packaging
A+O iMessage animated stickers:
A joint effort of illustrations by Trisha and Milo Kossowski, including promotional materials. Available on the iTunes/App Store. See full project
The Stace Face
Stace Face paraphernalia for international GWP products and collaborations with brands to elevate A+O's brand presence. Managed and designed collaborations with Votivo Candle, Sugarfina, Starbucks, Lane Crawford, and Ford Range Rover.
*Art Basel Miami 2017, sponsored by Range Rover. The car drove around the Miami arts district through the week.
Well, this wasn’t a GWP, but we totally made this happen for Art Basel Miami 2017, sponsored by Range Rover. The car drove around the Miami arts district through the week.
A+O x Sugarfina Holiday Candy Packaging
Packaging design for Sugarfina’s collaboration with alice + olivia’s Holiday gifting season. Available in x2 bento box sizes.
Below: Various internation GWPs created
Illustrated Neighborhood Guide Maps
Series of maps custom drawn to introduce new a+o stores in the US and in Japan. Each map is created to be geographically accurate as well as included real-life buildings as seen in Google street-view.
